Grassy roots and family man: Guerilla Marketing + One on One + Baby Time
Seems things are more tied together than we like to admit.
Just recently found out I'm going to be a father, my theory that one on one grass roots marketing taking over is right and no matter how hard we like to think that things fall into place... you have to work like a guerilla to get to the top, if that's where you want to be, and you have to work to be a good farther... and hopefully all of us men want that.
Top of the trees, top of the ladder... top of your family man abilities... providing, teaching, protecting, whatever: NOTHING HAPPENS WITHOUT "good old fashioned elbow grease" and lots of it. Maybe its not walking up hill in the snow both ways, but it sure takes a hard worker to make things happen, in the work place and in the home. And I'm not just talking testosterone here... a good marketer and a good father really CARE about his audience and his family, and if he doesn't, well, we'll just leave those people to their spamming.
Smart work is just as important... spreading yourself too thin in areas that are not focused towards your goal just leaves your inbox overflowing and the light at the end of the tunnel farther and farther away.
I just finished cleaning my inbox today, realized it was a "must do" 2 weeks ago when I started realizing I was working hard... but not as smart as I should be (took me the whole two weeks and a couple hours a day and 16,000 messages later when I COULD have just stayed on top of it five minutes a day). Focusing on the little tasks every day (like cleaning out your inbox) and working a bit on your long term goals for the future REALLY makes the day to day things not only bearable, but enjoyable.
I even have time today for the first time to blog. /Sigh... all is good in cyber world.
Reading the article on business week about the impact MySpace and other social networks is having on the marketing world and how it is changing the way advertisers think is a HUGE revolution in my book. Read it here. I have been preaching grass roots and word of mouth marketing since I was a kid and THANK GOD (or whoever) I did not go to advertising school only to be inundated with "make flashy 3 second ads that people won't forget" because now its finally about getting a quality buzz going... with style AND politness. The other side of this coin however is that you simply cannot just sit and pray that a buzz will start and as much as it pains me to admit, a lot can be learned from the Guerilla Marketers that work on generating traffic for gambling sites... forget the spammers, I'm talking thier tactics and PR, and if you don't believe me, read this article, with caution: Gambling Marketers Tactics
Seems things are more tied together than we like to admit.
Just recently found out I'm going to be a father, my theory that one on one grass roots marketing taking over is right and no matter how hard we like to think that things fall into place... you have to work like a guerilla to get to the top, if that's where you want to be, and you have to work to be a good farther... and hopefully all of us men want that.
Top of the trees, top of the ladder... top of your family man abilities... providing, teaching, protecting, whatever: NOTHING HAPPENS WITHOUT "good old fashioned elbow grease" and lots of it. Maybe its not walking up hill in the snow both ways, but it sure takes a hard worker to make things happen, in the work place and in the home. And I'm not just talking testosterone here... a good marketer and a good father really CARE about his audience and his family, and if he doesn't, well, we'll just leave those people to their spamming.
Smart work is just as important... spreading yourself too thin in areas that are not focused towards your goal just leaves your inbox overflowing and the light at the end of the tunnel farther and farther away.
I just finished cleaning my inbox today, realized it was a "must do" 2 weeks ago when I started realizing I was working hard... but not as smart as I should be (took me the whole two weeks and a couple hours a day and 16,000 messages later when I COULD have just stayed on top of it five minutes a day). Focusing on the little tasks every day (like cleaning out your inbox) and working a bit on your long term goals for the future REALLY makes the day to day things not only bearable, but enjoyable.
I even have time today for the first time to blog. /Sigh... all is good in cyber world.
Reading the article on business week about the impact MySpace and other social networks is having on the marketing world and how it is changing the way advertisers think is a HUGE revolution in my book. Read it here. I have been preaching grass roots and word of mouth marketing since I was a kid and THANK GOD (or whoever) I did not go to advertising school only to be inundated with "make flashy 3 second ads that people won't forget" because now its finally about getting a quality buzz going... with style AND politness. The other side of this coin however is that you simply cannot just sit and pray that a buzz will start and as much as it pains me to admit, a lot can be learned from the Guerilla Marketers that work on generating traffic for gambling sites... forget the spammers, I'm talking thier tactics and PR, and if you don't believe me, read this article, with caution: Gambling Marketers Tactics
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